Content Licensing & Attribution

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Increeks uses AI tools as part of our creative and production workflows. Our approach to AI-generated content is governed by the following principles:

Ownership

To the extent that intellectual property rights subsist in AI-assisted or AI-generated outputs produced by Increeks using licensed AI tools, those rights vest in Increeks under applicable law. We rely on the terms of service of the AI platforms we use, which generally assign output ownership to the licensee (Increeks).

Important limitation: The copyright subsistence of purely AI-generated content (i.e., content produced by AI with minimal human creative input) is currently unsettled in many jurisdictions, including India, the US, and the EU. We make no guarantee that copyright protection exists in outputs where the creative contribution of a human author cannot be clearly demonstrated. We advise clients who receive AI-assisted deliverables to seek their own legal advice on this point.

Disclosure

Where a material portion of published content (e.g., a blog article, design asset, or marketing copy) has been generated or substantially assisted by AI, we disclose this fact in the content itself or in an accompanying note. We are committed to transparency about our use of AI tools.

Human Review

All AI-generated content published by Increeks has been reviewed, edited, and approved by a human team member before publication. We do not publish raw, unreviewed AI output.

Training Data

Increeks does not use client data, user-submitted content, or third-party copyrighted material to train AI models without explicit consent and appropriate legal basis.

The ownership and licensing of deliverables created by Increeks for clients is governed by the specific contract or Statement of Work (SoW) between Increeks and that client. In the absence of a specific contractual provision, the following default terms apply:

Custom Development & Design Work

• IP transfer upon full payment: Ownership of custom-developed software, design assets, and creative works transfers to the client upon receipt of full and final payment for the relevant project milestone or engagement. Prior to full payment, Increeks retains all intellectual property rights.
• Third-party components: Deliverables may incorporate open-source software, licensed third-party assets, or AI-generated elements. The client receives only the rights Increeks has the ability to pass on. Where open-source or third-party licences apply, the client must comply with those licence terms independently.

Increeks Portfolio Rights

• Unless the client has entered into a Non-Disclosure Agreement (NDA) with Increeks that expressly prohibits it, Increeks retains the right to display completed work in its portfolio, case studies, and marketing materials, including on increeks.com and social media.
• Portfolio display is limited to visual/descriptive showcase and does not constitute a transfer of confidential business information or proprietary client data.
• Clients who wish to restrict portfolio use must include a specific prohibition in the signed NDA or project contract prior to project commencement.

Pre-Existing IP

Increeks retains ownership of all pre-existing intellectual property, tools, frameworks, libraries, design systems, and methodologies used in producing client deliverables. Clients receive a perpetual, royalty-free licence to use such pre-existing IP as incorporated into their specific deliverable, but do not acquire ownership of that underlying IP.

When you interact with Increeks through our website — for example by submitting a contact form, a project brief, a quote request, or any other written input — the following terms govern the content you submit:

• Limited licence for service delivery: By submitting content to Increeks, you grant us a limited, non-exclusive, royalty-free licence to use, store, and process that content solely for the purpose of responding to your enquiry and delivering the services you have requested.
• No publication: We will not publish, share, or display user-submitted content publicly without your express written consent.
• No transfer of ownership: You retain ownership of any content you submit. The limited licence granted above does not transfer any intellectual property rights to Increeks.
• Confidentiality: Project briefs and business information submitted through our website are treated as confidential and handled in accordance with our Privacy Policy. We do not share submitted briefs with third parties except as necessary for service delivery and subject to appropriate confidentiality obligations.
• Accuracy: You represent that any content you submit does not infringe the intellectual property rights of any third party, and that you have the right to share it with us for the purposes described.

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